Jack Daniel's Old No. 7 Tennessee Whiskey – 70cl
Jack Daniel's Tennessee Apple – 75cl
Jack Daniel's Tennessee Fire – 75cl
Jack Daniel's Tennessee Honey – 75cl
Jack Daniel's Tennessee Whiskey
The world's best-selling American whiskey — founded 1866 by Jasper Newton "Jack" Daniel in Lynchburg, Tennessee. The first registered distillery in the United States, made by the Lincoln County Process of charcoal mellowing through ten feet of sugar maple, taught to Jack by Nathan "Uncle Nearest" Green. The Old No. 7 Black Label, Tennessee Honey, Tennessee Apple and Tennessee Fire — delivered free across Singapore.
Buy Jack Daniel's Tennessee Whiskey in Singapore
The Liquid Collection stocks the live Jack Daniel's range available in Singapore — the iconic Old No. 7 Tennessee Whiskey (the Black Label classic), Tennessee Honey, Tennessee Apple and Tennessee Fire. Jack Daniel's is the world's best-selling American whiskey and the brand that defined Tennessee whiskey as a category — distinguished from Kentucky bourbon by the Lincoln County Process of charcoal mellowing through ten feet of sugar maple before barreling.
Every bottle ships free across Singapore with no minimum order. Browse the range above, or explore the wider American Whiskey category, the broader Whisky selection, or compare with our other premium American whiskies at Blanton's (Kentucky bourbon, single barrel), or Scotch single malts at The Macallan and Glenmorangie.
The world's best-selling American whiskey
Jack Daniel's is the most successful American whiskey brand in history — the global volume leader by a wide margin, the most recognised square Black Label bottle in any spirits category, and the only American whiskey brand that has achieved truly worldwide cultural reach. The numbers reflect the position: Jack Daniel's outsells the entire combined volume of every other Tennessee whiskey, comfortably outsells any single Kentucky bourbon brand, and is one of the most-poured spirits in bars from Tokyo to Tennessee. The reach has been built quietly over more than 150 years, on a single Tennessee site, with one core whiskey recipe that has barely changed since Jasper Newton "Jack" Daniel founded the distillery in 1866 — and registered it with the federal government as the United States' first registered distillery in the same year.
The brand's commercial position is extraordinary, but the historical position is more so. Jack Daniel's is the brand most responsible for establishing Tennessee whiskey as a distinct category from Kentucky bourbon. The Lincoln County Process — filtering new spirit drop by drop through ten feet of sugar maple charcoal before barreling — was codified into Tennessee state law in 2013 and recognised under the North American Free Trade Agreement as the legal definition of Tennessee whiskey. That law exists in significant part because of how completely Jack Daniel's defined the category over a century and a half. Every other Tennessee whiskey on the market today — George Dickel, Uncle Nearest, Nelson's Green Brier, Chattanooga Whiskey — operates within the framework Jack Daniel's established.
Why Jack Daniel's — the Lincoln County Process and the square bottle
The Lincoln County Process
Every drop of Jack Daniel's is filtered drop by drop through ten feet of sugar maple charcoal before it goes into the barrel. This is the Lincoln County Process — named after the original Tennessee county in which Lynchburg sat before borders were redrawn — and it is the legal definition of Tennessee whiskey under both state law and NAFTA. At the Jack Daniel Distillery, the charcoal vats are filled with charcoal that the distillery makes itself by burning hard sugar maple ricks on the property each year; the maple is grown locally and the burning ricks are one of the iconic sights of the Lynchburg site. The filtration takes several days for each batch and removes harsh congeners while imparting a distinctive smooth, sweet character. This extra step — not required for bourbon — is why Jack Daniel's is registered as Tennessee whiskey rather than as bourbon, even though chemically it would qualify as bourbon under federal law. The taste signature is unmistakable: lighter on raw oak intensity than a Kentucky bourbon, more rounded, with a particular sweetness that comes from the maple charcoal layer.
The square bottle and the Black Label
The square bottle of Jack Daniel's, adopted in 1895, is the most-imitated package in American whiskey history. The brand explains the shape as an embodiment of the founder's belief that his whiskey was "a square deal" — an honest one. The Black Label was added in 1911 in mourning following Jack Daniel's death, and has remained on the bottle ever since. Together, the square Black Label bottle has become one of the few genuinely global silhouettes in luxury spirits — recognised by drinkers who have never tasted the whiskey, on bar shelves on every continent. The brand has resisted significantly redesigning the bottle in over a century, and the discipline of that consistency is itself part of why Jack Daniel's remains so commercially dominant. The familiar bottle is, to many drinkers, the visual definition of American whiskey.
Jasper "Jack" Daniel and Nathan "Uncle Nearest" Green
The story behind Jack Daniel's is one of the most important in American whiskey, and one of the most important in any spirits category to be revisited in recent years. Jasper Newton "Jack" Daniel was an American distiller born around 1849 in Lynchburg, Tennessee. He learned the craft of whiskey-making as a young man at the distillery of Reverend Dan Call — a Lutheran preacher and farmer who ran a small distilling operation outside town. The actual hands-on master distiller at Call's operation was Nathan "Nearest" Green, a formerly enslaved African American distiller who taught the young Jack Daniel the Lincoln County Process and the practical art of whiskey-making.
When Jack Daniel founded his own distillery in 1866 — registering it with the federal government in the same year, making it the oldest registered distillery in the United States — he hired Nathan Green as his first head distiller. This made Nathan Green the first known African American master distiller in America. Several of Green's sons and grandsons continued working at the Jack Daniel Distillery for generations after. The Green family's foundational role in the brand was relatively quiet in mainstream Jack Daniel's history for over a century, but in 2016 — the brand's 150th anniversary — Jack Daniel's formally recognised Nathan Green's contribution publicly. The Uncle Nearest 1856 Premium Whiskey brand, founded in 2017 by Fawn Weaver, was built around honouring his legacy and is now one of the fastest-growing American whiskey brands. The full story of Jack Daniel's — co-founded by a White Tennessean and a formerly enslaved Black distiller, working together in the immediate aftermath of the Civil War and Emancipation — is now part of the brand's official heritage.
Jack Daniel himself died in 1911. The widely-told version of his death is one of the great whiskey legends: he died from blood poisoning that started in a toe injury he sustained when he kicked his office safe in frustration after forgetting the combination. The distillery passed to his nephew Lemuel "Lem" Motlow, whose descendants ran the company until it joined Brown-Forman in 1956.
The Jack Daniel's range
Tennessee whiskey vs Kentucky bourbon
The two great American whiskey traditions — Tennessee whiskey and Kentucky bourbon — are often confused but have a clean technical distinction. Both are made from a corn-dominated mash bill (legally at least 51% corn), distilled to no more than 80% ABV, and aged in new charred American oak barrels. That puts Jack Daniel's chemically inside the bourbon definition. The decisive difference is the Lincoln County Process: every Tennessee whiskey is filtered through approximately ten feet of sugar maple charcoal before barreling, an extra step that is not required for bourbon. Tennessee state law (codified 2013) and the North American Free Trade Agreement both recognise Tennessee whiskey as a separate legal category from bourbon based on this charcoal mellowing.
The taste signature reflects the technical difference. Bourbon — including Kentucky icons like Blanton's, Buffalo Trace and the Pappy Van Winkle family — typically expresses fuller, more oak-driven character with prominent rye spice and the distinctive caramel-and-vanilla extraction from heavily charred new oak. Tennessee whiskey expresses a smoother, slightly sweeter, more rounded character — the maple charcoal step removes the harsher congeners that contribute oak-forward bourbon intensity, and adds a particular mellowness that has become the Jack Daniel's signature. Kentucky bourbons tend to wear their oak; Tennessee whiskies wear their maple. Many serious American whiskey drinkers have bottles of both on the shelf, and the differences between the categories are precisely what makes American whiskey worth exploring.
Lynchburg, Tennessee — the dry county that exports worldwide
The Jack Daniel Distillery has operated continuously on the same site in Lynchburg, Tennessee — the seat of Moore County, in the rolling hills of southern Middle Tennessee about ninety minutes south of Nashville — since 1866. Limestone-filtered water for the whiskey comes from the Cave Spring Hollow on the property, the same iron-free, mineral-rich spring Jack Daniel chose 160 years ago. The Lynchburg distillery is recognised as a National Historic Site, and is one of the most-visited industrial heritage destinations in the American South — drawing more than a quarter million visitors annually. Famously, Moore County itself is a dry county under Tennessee law: until special legislation passed in 1995, Jack Daniel's could not legally be sold for consumption in the very town where it is made. Even today, the distillery's on-site retail is enabled only by specific commemorative-bottle exemptions. The contrast — a small dry Tennessee county whose distillery exports to virtually every country on Earth — is one of the great curiosities of the global spirits map.
Brown-Forman ownership and the wider portfolio
Jack Daniel's has been part of the Brown-Forman Corporation since 1956. Brown-Forman is one of the largest American spirits companies, headquartered in Louisville, Kentucky — and unusually, still controlled by the founding Brown family across multiple generations of ownership, making it one of the few major Fortune 500 spirits companies that has remained family-controlled rather than passing to private equity or public conglomerates. The Brown-Forman portfolio is one of the most considered in American spirits. Sister brands to Jack Daniel's within the group include Woodford Reserve Kentucky bourbon, Old Forester (the brand that started the Brown-Forman business in 1870 and the first bourbon sold exclusively in sealed bottles), Gentleman Jack and Jack Daniel's Single Barrel, Herradura and el Jimador tequilas, Korbel California Champagne (US distribution), Fords Gin, Slane Irish whiskey, and the GlenDronach, BenRiach and Glenglassaugh Scotch single malt distilleries. Brown-Forman's stewardship of Jack Daniel's has preserved the brand's fundamental character while gradually expanding the family — the Tennessee Honey, Tennessee Apple and Tennessee Fire flavoured liqueurs, the Single Barrel Select range, and the Bonded and Triple Mash bottled-in-bond expressions are all post-Brown-Forman additions.
Cultural footprint — from Sinatra to McLaren
Few spirits brands have a cultural footprint as wide as Jack Daniel's. Frank Sinatra famously kept a bottle on his nightstand and was buried with one in his coffin — a relationship the brand commemorated decades later with the Sinatra Select expression. Jack Daniel's has been the spirit of choice for generations of rock musicians (Lemmy Kilmister of Motörhead made it almost an extension of his stage persona), is referenced in countless country and rock lyrics, and appears in the kit lists of guitarists, drummers and tour managers worldwide. In motorsport, Jack Daniel's currently partners with the McLaren Formula 1 racing team — a distinctive pairing of nineteenth-century Tennessee craftsmanship and twenty-first-century high-tech racing. Jack Daniel's has been featured in films, television and literature as the everyman whiskey of choice for over a century. Whatever else it is, Jack Daniel's is the American whiskey that has embedded itself most deeply in popular culture worldwide — a position it shows no signs of relinquishing.
Jack Daniel's FAQ
What is Jack Daniel's?
Jack Daniel's is the world's best-selling American whiskey and the iconic Tennessee whiskey, founded in 1866 by Jasper Newton "Jack" Daniel in Lynchburg, Tennessee. The Jack Daniel Distillery is the oldest registered distillery in the United States — registered with the federal government in 1866, the year the brand was founded. The whiskey is made by the Lincoln County Process: every drop is filtered drop by drop through ten feet of sugar maple charcoal before it enters the barrel. This charcoal mellowing is the legal definition of Tennessee whiskey under both state law and the North American Free Trade Agreement, and is what distinguishes Jack Daniel's from Kentucky bourbon. Jack Daniel's has been part of the Brown-Forman Corporation since 1956.
Is Jack Daniel's a bourbon?
Jack Daniel's meets the legal definition of bourbon — it is made from a mash bill of at least 51% corn (the brand's recipe is approximately 80% corn, 12% malted barley, 8% rye), distilled to no more than 80% ABV, aged in new charred American oak barrels — but Jack Daniel's deliberately does not call itself a bourbon. Instead, it is registered and marketed as Tennessee whiskey, a separate legal classification. The reason is the Lincoln County Process: every drop of Jack Daniel's is filtered drop by drop through ten feet of sugar maple charcoal before barreling, an extra step not required for bourbon. Under both Tennessee state law and the North American Free Trade Agreement, this charcoal mellowing is what defines Tennessee whiskey as its own category. Jack Daniel's is therefore not a bourbon by choice and by classification — even though chemically it qualifies.
What is the Lincoln County Process?
The Lincoln County Process is the charcoal-mellowing step that legally defines Tennessee whiskey. After distillation but before barreling, the new spirit is filtered drop by drop through approximately ten feet of sugar maple charcoal — at the Jack Daniel Distillery, the charcoal vats are filled with charcoal that the distillery makes itself by burning hard sugar maple ricks on the property each year. The process takes several days for each batch and removes harsh congeners while imparting a distinct sweet smoothness. The name comes from Lincoln County, Tennessee, where Lynchburg was originally located before county lines were redrawn. Under both Tennessee law (codified in 2013) and the North American Free Trade Agreement, this charcoal-mellowing step is required for any whiskey legally labeled Tennessee whiskey.
What does Jack Daniel's taste like?
Jack Daniel's house style is mellow, sweet, smooth and lightly smoky — built on a sour mash of approximately 80% corn, 12% malted barley and 8% rye, charcoal-mellowed through sugar maple and aged in new charred American oak. The signature notes for Old No. 7 include brown sugar syrup, vanilla, caramel, banana, raisin, perfumed wood, light cinnamon, charred oak, dark chocolate orange, and a subtle smokiness from the maple charcoal. Tennessee Honey adds layered honey, manuka, orange blossom, vanilla and creamy texture (35% ABV liqueur). Tennessee Apple delivers crisp green apple over the Old No. 7 caramel-and-oak base (35% ABV liqueur). Tennessee Fire layers red-hot cinnamon over the mellow Jack Daniel's character (35% ABV liqueur). The base whiskey itself is at 40% ABV.
Who was Jack Daniel?
Jasper Newton "Jack" Daniel was an American distiller born in Lynchburg, Tennessee around 1849 (his exact birth year is debated). He learned distilling as a young man from Reverend Dan Call and from Nathan "Uncle Nearest" Green — a formerly enslaved African American distiller who taught the young Jack the Lincoln County Process of charcoal mellowing. Jack Daniel founded his distillery in 1866 and registered it with the federal government in the same year, making it the oldest registered distillery in the United States. He died in 1911. Famously, he died from blood poisoning that started in a toe injury he sustained when he kicked an office safe in frustration after forgetting the combination. The distillery passed to his nephew Lemuel "Lem" Motlow, whose descendants ran the company until it joined Brown-Forman in 1956.
Who was Nathan "Uncle Nearest" Green?
Nathan "Nearest" Green was a formerly enslaved African American distiller widely recognised today as the master distiller who taught Jack Daniel how to make whiskey using the Lincoln County Process of charcoal mellowing. Green was working at Reverend Dan Call's distillery when the young Jack Daniel apprenticed there in the 1850s and 1860s, and Jack learned the craft directly from him. After the Civil War and emancipation, when Jack Daniel founded his own distillery in 1866, Nathan Green became the first head distiller — making him the first known African American master distiller in America. Several of Green's sons and grandsons continued to work at the Jack Daniel Distillery for generations. The Green family's foundational role in the brand was relatively quiet in mainstream Jack Daniel's history for over a century, but in 2016 — the brand's 150th anniversary — Jack Daniel's formally recognised Nathan Green's contribution publicly. The Uncle Nearest 1856 Premium Whiskey brand, founded in 2017, is built around honouring his legacy.
Where is Jack Daniel's made?
Jack Daniel's is made at the Jack Daniel Distillery in Lynchburg, Tennessee — the seat of Moore County, in the rolling hills of southern Middle Tennessee about ninety minutes south of Nashville. The distillery has been operating on the same site since 1866, drawing limestone-filtered water from the Cave Spring Hollow on the property — the same spring Jack Daniel chose for the distillery 160 years ago because of its iron-free, mineral-rich water. The Lynchburg distillery is a National Historic Site. Famously, Moore County itself is a dry county under Tennessee law — meaning that until special legislation passed in 1995, Jack Daniel's could not be legally sold for consumption in the very town where it is made.
Who owns Jack Daniel's?
Jack Daniel's has been part of the Brown-Forman Corporation since 1956. Brown-Forman is one of the largest American spirits companies, headquartered in Louisville, Kentucky — and unusually, still controlled by the founding Brown family across multiple generations of ownership. Sister brands within the Brown-Forman portfolio include Woodford Reserve Kentucky bourbon, Old Forester (the brand that started the Brown-Forman business in 1870), Gentleman Jack, Jack Daniel's Single Barrel, Herradura and el Jimador tequilas, Korbel California Champagne (US distribution), Fords Gin, Slane Irish whiskey and Glenglassaugh, GlenDronach and BenRiach Scotch single malts. Brown-Forman is a Fortune 500 company.
Why is Jack Daniel's bottle square?
The square bottle of Jack Daniel's is one of the most recognised packages in the global spirits market. The shape was adopted in 1895, and the brand's own heritage explains it as a deliberate signal of integrity: Jack Daniel believed his whiskey was a square deal — that is, an honest deal — and the square bottle was meant to communicate that promise visually to drinkers. Combined with the black label introduced in 1911 (in mourning following Jack Daniel's death), the square Black Label bottle has become one of the most-imitated and most-recognised silhouettes in any spirits category. Jack Daniel's has never significantly redesigned the bottle since.
Is Jack Daniel's a good gift?
Yes — Jack Daniel's is one of the most universally recognised whiskey gifts in the world. The Old No. 7 Black Label is the iconic gift bottle and the global American whiskey reference; the Tennessee Honey is the considered choice for honey-and-whiskey drinkers; the Tennessee Apple is a fruit-forward gift; the Tennessee Fire is the warming cinnamon gift, particularly popular as a winter or after-dinner choice. The brand's universal cultural recognition makes Jack Daniel's an exceptionally safe gift for almost any whiskey-curious recipient. See our wider gifts selection for presentation options.
Do you deliver Jack Daniel's across Singapore?
Yes. Free delivery anywhere in Singapore with no minimum order. Standard lead time is 3 working days.