Shop Baijiu
China's national spirit — bold, aromatic and steeped in tradition.
All BaijiuBrowse the full range of Chinese baijiu and traditional spirits.
Fine & Rare BaijiuCollectible and prestige bottles from China's great distilleries.
The Four Aromas
Baijiu is classified by its aroma style — the best place to start.
Sauce Aroma
Deep, savoury and complex — soy-like and umami-rich. The most prestigious style, famously from Guizhou.
Strong Aroma
Bold, sweet and fruity with a long finish. China's most popular and widely produced style.
Light Aroma
Clean, crisp and delicate — gentle and approachable, a great introduction to baijiu.
Rice Aroma
Soft, mild and mellow, distilled from rice rather than sorghum — light and subtly sweet.
Fine & Rare
Fine & Rare Baijiu
Aged, limited and collectible bottles — prized expressions for gifting and special occasions. Explore →
The Story
The world's most-consumed spirit, and one of its oldest.
What Is Baijiu?
Baijiu (白酒, "white spirit") is China's national drink and, by volume, the most-consumed spirit in the world. Most baijiu is distilled from fermented sorghum using a solid-state process and a starter culture called qū, then aged in clay jars. Bottlings typically range from around 40% to over 50% ABV, with intense, distinctive aromas.
A Spirit of Celebration
Baijiu is the centrepiece of Chinese banquets, business dinners and festivals. It's traditionally shared in small cups with the toast "gānbēi" (干杯, "dry the cup"), enjoyed alongside food rather than alone — a spirit built for the table and for bringing people together.
How to Drink
Neat, in small cups
Serve at room temperature in small cups and share with the table — sip or toast "gānbēi" between dishes.
Built for the banquet
Baijiu's intensity is designed to be enjoyed with rich, savoury Chinese food, which softens and balances the spirit.
In cocktails
Lighter, rice- and light-aroma baijiu mixes surprisingly well — try it in a sour or a citrus highball for a modern twist.
Food Pairings
Baijiu shines at the table — here's where to start.
Strong & Sauce aroma
Char siew, roast duck and crispy pork — bold baijiu cuts through rich, fatty meats.
Shop baijiu →Light & Rice aroma
Har gow, siu mai and fried dim sum — a small cup between bites, the traditional way.
Shop baijiu →Strong aroma
Satay, grilled meats and skewers — a bold spirit to match the smoky char.
Shop baijiu →Light aroma
Hainanese chicken rice, hotpot and zi char — baijiu at the everyday table.
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