First brewed in Holland, Heineken is now the World's No. 1 International Premium Beer! Brewed in the Netherlands since 1873, Heineken is now the worlds number one premium beer and a true beer of the world. Made in the purest way - from water, malted barley, hops and yeast - Heineken is lovingly brewed over a seven-week period using traditional brewing method. An extended cold fermentation and maturation stage. 100% pilsner malts are carefully blended with the finest European hops, and the famous Heineken A yeast, giving Heineken its truly distinctive yet mild flavour.