818 Tequila Eight Reserve – 75cl
818 Tequila Reposado – 75cl
818 Blanco Tequila – 75cl
818 Tequila Anejo – 75cl
818 Tequila Singapore | Premium Tequila Collection
Celebrity-founded modern premium tequila brand created by Kendall Jenner in 2021 — produced in Jalisco, Mexico from 100% Blue Weber agave. Named after the 818 area code of Kendall Jenner's hometown in the San Fernando Valley, California. World Tequila Awards Reposado of the Year 2021 — landmark industry recognition only months after launch. Becle (parent of Jose Cuervo, the world's largest tequila producer) acquired minority stake in 2022 — strategic investment supporting global distribution while preserving Kendall Jenner's brand leadership. Distinguished by genuine sustainability commitments: bagasse (the agave fibre byproduct) repurposed into adobe bricks for local community building projects in Jalisco. The Blanco (unaged), Reposado (2+ months French and American oak), Añejo (extended oak aging, dark amber complexity), and Eight Reserve (Añejo + Extra Añejo blend aged up to 8 years). Buy 818 Tequila online in Singapore with free delivery.
Buy 818 Tequila in Singapore
818 Tequila is the celebrity-founded modern premium tequila brand created by Kendall Jenner in 2021 — produced in Jalisco, Mexico, from 100% Blue Weber agave. The brand is named after the 818 area code of Kendall Jenner's hometown in the San Fernando Valley, California. Jenner spent over four years developing the tequila with master distillers in Jalisco before the 2021 commercial launch, working extensively on flavour profile, sustainability commitments, and brand identity. The Liquid Collection stocks the comprehensive 818 range available in Singapore — including the 818 Blanco Tequila (75cl, $125.00 SGD sale price vs $154.00 SGD RRP — the unaged Blanco expression, the purest expression of 100% Blue Weber agave character with fresh agave, citrus, white pepper, mineral character), the 818 Tequila Reposado (75cl, $152.00 SGD sale price vs $190.00 SGD RRP — aged minimum 2 months in French and American oak barrels, fruity sustainable Jalisco reposado with notes of vanilla and smooth caramel, World Tequila Awards Reposado of the Year 2021), the 818 Tequila Anejo (75cl, $156.00 SGD sale price vs $190.00 SGD RRP — handcrafted in small batches in Jalisco, aged in a blend of French and American oak barrels to create an Anejo of great complexity with dark amber colour, aromas and notes of vanilla, caramel, and oak), and the prestige 818 Tequila Eight Reserve (75cl, $418.00 SGD sale price vs $540.00 SGD RRP — Añejo and Extra Añejo tequila blend aged up to 8 years — the brand's most concentrated and prestige expression). Becle (parent of Jose Cuervo, the world's largest tequila producer) acquired a minority stake in 818 in 2022 — strategic investment supporting global distribution while preserving Kendall Jenner's brand leadership.
818 Tequila is distinguished by genuine sustainability commitments: bagasse (the agave fibre byproduct from tequila production) is repurposed into adobe bricks used for local community building projects in Jalisco — turning a production waste stream into a community-benefit construction material. Every bottle ships free across Singapore with no minimum order and standard 3-working-day delivery. Browse the 818 selection above, or explore the broader tequila category, the heritage Mexican craft tequila at Clase Azul, the celebrity-co-owned Champagne Armand de Brignac (Jay-Z 50%), the celebrity-investor sustainability Champagne Telmont (Leonardo DiCaprio), the broader Other Spirits category, our luxury gifts selection, or the prestige Fine & Rare range.
818 Tequila — Key Facts at a Glance
- Brand
- 818 Tequila
- Founded
- 2021 by Kendall Jenner — over 4 years of development before launch
- Distinctive Position
- The most genuinely landmark celebrity-founded modern premium tequila brand
- Brand Name Origin
- 818 area code of Kendall Jenner's San Fernando Valley hometown, California
- Region/Country
- Jalisco, Mexico — Denominación de Origen Tequila
- Production
- 100% Blue Weber agave (Agave tequilana Weber blue variety)
- Range
- Blanco (unaged) · Reposado (2+ months oak) · Añejo (1+ year oak) · Eight Reserve (Añejo + Extra Añejo blend up to 8 years)
- Major Award
- World Tequila Awards Reposado of the Year 2021 (months after launch)
- Sustainability
- Bagasse repurposed into adobe bricks for local community building in Jalisco
- Founder/Owner
- Kendall Jenner (founder; continues as brand leader)
- Minority Investor
- Becle (parent of Jose Cuervo, world's largest tequila producer) — since 2022
- Bottle Size
- 75cl all expressions
2021 to today — Kendall Jenner's modern premium tequila vision
818 Tequila was founded by Kendall Jenner in 2021 — but the brand's development began much earlier. Jenner spent over four years developing the tequila with master distillers in Jalisco, Mexico, before the 2021 commercial launch, working extensively on flavour profile development, sustainability commitments, and brand identity. The brand is named after the 818 area code of Jenner's hometown in the San Fernando Valley, California. The 2021 launch made 818 one of the most prominent celebrity-founded modern premium spirits brands globally — joining a broader pattern of celebrity-founded spirits ventures that includes Casamigos (founded by George Clooney, Rande Gerber, and Mike Meldman in 2013; sold to Diageo in 2017), Aviation Gin (acquired by Ryan Reynolds in 2018), and various other celebrity ventures.
818 has earned genuinely landmark industry recognition in its short history — including World Tequila Awards Reposado of the Year 2021 (only months after launch). Becle (the parent of Jose Cuervo, the world's largest tequila producer) acquired a minority stake in 818 in 2022 — strategic investment supporting 818's global distribution while preserving Kendall Jenner's brand leadership. The brand is distinguished by genuine sustainability commitments: bagasse (the agave fibre byproduct from tequila production, traditionally discarded) is repurposed into adobe bricks used for local community building projects in Jalisco — turning a production waste stream into a community-benefit construction material. The bagasse adobe brick programme is genuinely distinctive in modern tequila production and reflects 818's commitment to sustainability beyond standard industry practices.
Why 818 Tequila — celebrity-founded, sustainability-led, premium quality
Kendall Jenner founder credentials and Becle minority investment
Kendall Jenner is the founder and continues as brand leader of 818 Tequila — having spent over four years developing the brand with master distillers in Jalisco before the 2021 launch. Jenner's involvement represents a genuinely substantive entrepreneurial commitment beyond typical celebrity branding — she has been actively involved in flavour profile development, sustainability commitments, brand identity, and global marketing strategy. The 818 founding story joins TLC's broader celebrity-founded and celebrity-investor sub-cluster which includes Armand de Brignac (Jay-Z 50% owner since 2014; LVMH 50% co-owner since February 2021), Telmont (Leonardo DiCaprio investor since January 2022), and now 818 Tequila (Kendall Jenner founder/owner since 2021). These celebrity-engaged spirits ventures represent some of the most genuinely landmark modern entrepreneurship in luxury spirits — combining global celebrity reach with substantive brand-building investment.
In 2022, Becle (the parent of Jose Cuervo, the world's largest tequila producer) acquired a minority stake in 818. The Becle minority investment positions 818 alongside TLC's broader pattern of family-controlled-with-strategic-multinational-minority brands including Teeling (Bacardi minority since 2017), Clase Azul (Diageo minority since 2017), Bruichladdich (Rémy Cointreau acquired 2012), Telmont (Rémy Cointreau since 2020), Armand de Brignac (LVMH 50% since February 2021), and 818 (Becle minority since 2022).
Sustainability — bagasse repurposed as adobe bricks for local communities
818 Tequila's most distinctive sustainability commitment is the bagasse adobe brick programme — the repurposing of agave fibre byproduct from tequila production into adobe bricks used for local community building projects in Jalisco. Bagasse is the fibrous residue left over after the agave plant has been pressed and the sugars extracted for fermentation. Traditionally, bagasse has been discarded as production waste — but 818's programme converts this waste stream into a community-benefit construction material, with bagasse adobe bricks used to build homes and infrastructure for local communities in Jalisco. This sustainability commitment is genuinely distinctive in modern tequila production — most major tequila brands have not implemented comparable bagasse repurposing programmes.
Beyond bagasse repurposing, 818's broader sustainability commitments include biodegradable packaging, water conservation efforts, and community partnerships with Jalisco growers. For sustainability-conscious recipients, 818 represents genuinely the most distinctive modern celebrity-founded tequila sustainability story alongside the broader pattern at TLC including Telmont Champagne (In Nomine Terrae programme: 100% organic by 2031, no air freight, no gift box packaging), Bruichladdich Scotch (B Corp certified), and Nc'nean Scotch (B Corp certified, organic Highland modern revival).
The 818 Tequila range — Blanco to Eight Reserve prestige
818 Tequila produces four major expressions across the tequila category aging spectrum. Each expression reflects the brand's commitment to 100% Blue Weber agave from Jalisco, French and American oak barrel selection, and Kendall Jenner's flavour profile vision. Below, the 818 range structure with aging category, character, and current pricing.
| Expression | Aging Category | Character | Current Price (75cl) |
|---|---|---|---|
| 818 Blanco | Unaged Blanco (less than 60 days resting before bottling) | Pure 100% Blue Weber agave — fresh agave, citrus, white pepper, mineral character | $125 SGD sale (was $154) |
| 818 Reposado | Aged 2+ months in French and American oak (Reposado = 2 months to 1 year) | Fruity sustainable reposado; vanilla, smooth caramel, light spice; WTA Reposado 2021 | $152 SGD sale (was $190) |
| 818 Añejo | Aged 1+ year in French and American oak (Añejo = 1-3 years) | Dark amber, great complexity, vanilla, caramel, oak, smooth elegant finish | $156 SGD sale (was $190) |
| 818 Eight Reserve | Añejo + Extra Añejo blend aged up to 8 years (Extra Añejo = 3+ years) | Most concentrated prestige expression; rich vanilla, caramel, oak tannins, significant complexity | $418 SGD sale (was $540) |
The 4-expression range covers the complete tequila aging spectrum from unaged Blanco through to the ultra-prestige Eight Reserve flagship — providing Singapore drinkers with comprehensive 818 coverage across all major tequila aging categories at significantly reduced sale pricing.
The 818 Tequila range
818 Tequila FAQ
What is 818 Tequila?
818 Tequila is the celebrity-founded modern premium tequila brand created by Kendall Jenner in 2021 — produced in Jalisco, Mexico, from 100% Blue Weber agave. Named after the 818 area code of Kendall Jenner's San Fernando Valley hometown. World Tequila Awards Reposado of the Year 2021. Becle (parent of Jose Cuervo) acquired minority stake 2022. Distinguished by sustainability commitments including bagasse adobe brick repurposing.
What does 818 Tequila taste like?
The 818 Blanco shows pure 100% Blue Weber agave character — fresh agave, citrus, white pepper, mineral. The Reposado (2+ months French and American oak) shows fruity character with vanilla and smooth caramel. The Anejo (extended oak aging) shows dark amber colour and great complexity with vanilla, caramel, and oak. The Eight Reserve (Añejo + Extra Añejo blend aged up to 8 years) shows the most concentrated expression with rich vanilla, caramel, oak tannins, and significant complexity.
When was 818 Tequila founded?
818 Tequila was founded by Kendall Jenner in 2021 — the commercial launch year. Jenner spent over four years developing the tequila with master distillers in Jalisco before the launch, working on flavour profile, sustainability commitments, and brand identity. The brand has earned genuinely landmark industry recognition including World Tequila Awards Reposado of the Year 2021. Becle (parent of Jose Cuervo) acquired a minority stake in 2022.
Who founded 818 Tequila?
818 Tequila was founded by Kendall Jenner — American supermodel, fashion entrepreneur, and one of the most globally-recognised celebrities. Jenner spent over four years developing the tequila with master distillers in Jalisco before the 2021 commercial launch. The brand is named after the 818 area code of her San Fernando Valley hometown. Jenner has been actively involved in flavour profile development, sustainability commitments, brand identity, and global marketing strategy.
Where is 818 Tequila made?
818 Tequila is made in Jalisco, Mexico — the only Mexican state legally permitted to produce tequila under the Denominación de Origen Tequila regulations. 818 uses 100% Blue Weber agave from Jalisco. The brand's sustainability programme includes repurposing bagasse (agave fibre byproduct) into adobe bricks used for local community building projects in Jalisco.
Did Kendall Jenner found 818 Tequila?
Yes — Kendall Jenner founded 818 Tequila in 2021, having spent over four years developing the brand with master distillers in Jalisco. Jenner is the founder and continues as brand leader. In 2022, Becle (parent of Jose Cuervo, the world's largest tequila producer) acquired a minority stake — a strategic investment supporting global distribution while preserving Kendall Jenner's brand leadership.
What is the difference between 818 Blanco, Reposado, Añejo, and Eight Reserve?
818 Blanco (unaged, $125 SGD sale) shows pure 100% Blue Weber agave. 818 Reposado ($152 SGD sale, 2+ months French and American oak, WTA Reposado of the Year 2021) shows vanilla and caramel. 818 Anejo ($156 SGD sale, 1+ year oak) shows dark amber complexity. 818 Eight Reserve ($418 SGD sale, Añejo + Extra Añejo blend aged up to 8 years) is the prestige flagship with the most concentrated character.
Is 818 Tequila a good gift?
Yes — 818 Tequila is genuinely one of the most distinctive modern premium tequila gift choices available. The Blanco ($125 SGD sale) is the accessible gift. The Reposado ($152 SGD sale) is the WTA-award-winning gift. The Anejo ($156 SGD sale) is the dark-amber complex gift. The Eight Reserve ($418 SGD sale) is the ultra-prestige flagship gift. The Kendall Jenner founder credentials, the 100% Blue Weber agave Jalisco production, the bagasse adobe brick sustainability programme, the WTA Reposado 2021 recognition, and the Becle minority investor credentials all give 818 unusually rich gift storytelling.
Do you deliver 818 Tequila across Singapore?
Yes. Free delivery anywhere in Singapore with no minimum order. Standard lead time is 3 working days.