Armand de Brignac Ace of Spades Brut Gold – 75cl
Armand de Brignac Ace of Spades Rose – 75cl
Armand de Brignac Champagne
One of the most genuinely distinctive ultra-luxury Champagne brands globally. The Cattier family has produced Champagne in Chigny-les-Roses (Premier Cru Montagne de Reims) since 1763 — over 261 years of family heritage, with vineyard ownership dating to 1625 (over 400 years). The Armand de Brignac brand launched 2006 by Sovereign Brands and the Cattier family. Distinguished by the iconic gold "Ace of Spades" bottle with hand-applied pewter spade label — every bottle hand-finished by Cattier family craftspeople. Hip-hop legend Jay-Z purchased 50% stake in 2014 — the first major hip-hop figure to own a luxury Champagne house. LVMH (Moët Hennessy) acquired 50% stake in February 2021 — co-owned by Jay-Z and LVMH. Cellar Master Alexandre Cattier (13th-generation Cattier family wine-maker). The iconic Ace of Spades Brut Gold (the flagship NV) and the Ace of Spades Rosé (the prestige Rosé) — both genuinely landmark ultra-luxury Champagne expressions. Buy Armand de Brignac Champagne online in Singapore with free delivery.
Buy Armand de Brignac Champagne in Singapore
Armand de Brignac is one of the most genuinely distinctive ultra-luxury Champagne brands globally — distinguished by its iconic gold "Ace of Spades" bottle with hand-applied pewter spade label, its multi-generational Cattier family wine-making heritage (Champagne production since 1763 in Chigny-les-Roses, vineyard ownership since 1625), and its uniquely landmark celebrity-and-luxury-conglomerate ownership structure (co-owned by Jay-Z since 2014 and LVMH since February 2021). The Liquid Collection stocks the Armand de Brignac range available in Singapore — including the iconic Armand de Brignac Ace of Spades Brut Gold (75cl, $398.00 SGD single bottle to $2,338.00 SGD case — the first release from Champagne Armand de Brignac, the most iconic cuvée in the range, rich with the old-world tradition of Champagne blending, multi-vintage assemblage drawing from the Cattier family's reserve wines, refined complexity with brioche, peach, citrus, and toasted almond character, full-bodied palate balanced by signature freshness) and the Armand de Brignac Ace of Spades Rosé (75cl, $610.00 SGD single bottle to $3,548.00 SGD case — introduced soon after the Gold, created as a unique expression showcasing distinct wine-like quality, crafted by adding red wine to the Champagne blend, featuring fresh red fruit character integrated with the brand's signature multi-vintage complexity). Made by the 13th-generation Cattier family in Chigny-les-Roses, Premier Cru Montagne de Reims.
Every bottle ships free across Singapore with no minimum order and standard 3-working-day delivery. Browse the Armand de Brignac selection above, or explore the wider wine category, the broader Champagne selection, the comprehensive LVMH Champagne portfolio at Dom Pérignon, Moët & Chandon, Veuve Clicquot, Ruinart, the celebrity-investor sustainability-led Telmont Champagne, the artistically distinctive Perrier-Jouët, the LVMH cognac at Hennessy, the LVMH single malt at Glenmorangie and Ardbeg, our luxury gifts selection, or the prestige Fine & Rare range.
Armand de Brignac — Key Facts at a Glance
- Brand
- Armand de Brignac
- Brand Launch
- 2006 by Sovereign Brands and the Cattier family
- Cattier Family Heritage
- Champagne production since 1763 (over 261 years); vineyard ownership since 1625
- Distinctive Position
- Most iconic ultra-luxury "Ace of Spades" bottle in Champagne globally
- Region
- Chigny-les-Roses, Premier Cru Montagne de Reims, Champagne, France
- House Style
- Multi-vintage blending; rich complexity, elegance, refined character — brioche, peach, citrus, toasted almond
- Iconic Bottle
- Hand-applied pewter spade label on gold (Brut), pink (Rosé), platinum (Blanc de Blancs), green (Demi-Sec) bottles
- Range
- Ace of Spades Brut Gold · Ace of Spades Rosé · Blanc de Blancs · Demi-Sec · Magnum/Jeroboam formats
- Jay-Z Ownership
- 50% stake purchased 2014
- LVMH Ownership
- 50% stake acquired February 2021
- Cellar Master
- Alexandre Cattier (13th-generation Cattier family wine-maker)
- Pricing Position
- Ultra-luxury — Brut Gold $398 SGD, Rosé $610 SGD per 75cl
1625 to 2021 — Cattier family heritage to Jay-Z and LVMH co-ownership
Armand de Brignac's Cattier family heritage spans over 400 years of continuous land ownership in Chigny-les-Roses, a Premier Cru village in the Montagne de Reims sub-region of Champagne. The Cattier family has owned vineyards in the village since 1625 (over 400 years of family land), and has produced Champagne since 1763 (over 261 years of continuous Champagne production heritage). The Cattier family heritage actually pre-dates Moët & Chandon (1743) by 20 years — making the Cattier family one of the oldest continuously-active Champagne wine-making families globally.
The Armand de Brignac brand itself was launched in 2006 by Sovereign Brands (a US-based luxury beverage company) and the Cattier family. The "Armand de Brignac" name was originally a 1940s Cattier brand, revived for the modern luxury Champagne expression. The brand was created specifically to compete in the ultra-luxury Champagne segment alongside Dom Pérignon, Cristal, Krug, and other prestige cuvées — distinguished by the iconic gold "Ace of Spades" bottle with hand-applied pewter spade label, every bottle hand-finished by Cattier family craftspeople. Hip-hop legend and entrepreneur Jay-Z (Shawn Carter) purchased a 50% stake in 2014 — making Jay-Z the first major hip-hop figure to own a luxury Champagne house. LVMH (Moët Hennessy) acquired a 50% stake in February 2021, making the brand co-owned by Jay-Z's interests and LVMH — a genuinely landmark celebrity-meets-luxury-conglomerate ownership structure unique in modern Champagne. The Cattier family continues to lead wine-making at the Chigny-les-Roses production facilities, with Cellar Master Alexandre Cattier representing the 13th generation of Cattier wine-makers.
Why Armand de Brignac — Ace of Spades bottle, Cattier family, Jay-Z and LVMH co-ownership
The iconic gold "Ace of Spades" bottle
The most distinctive visual signature of Armand de Brignac Champagne is the iconic gold "Ace of Spades" bottle — distinguished by its hand-applied pewter spade label affixed to the brand's distinctive gold (Brut), pink (Rosé), platinum (Blanc de Blancs), or green (Demi-Sec) bottles. Each pewter spade label is hand-applied to every bottle by Cattier family craftspeople in Chigny-les-Roses, France — making each Armand de Brignac bottle a hand-finished luxury object. The "Ace of Spades" nickname has become genuinely universal — most people refer to Armand de Brignac as "Ace of Spades" rather than the formal Armand de Brignac brand name, particularly in popular culture references and music industry contexts. The gold-coated Brut bottle is the most universally recognised expression — featured in countless music videos, celebrity events, and luxury celebrations globally. The bottle's distinctive visual signature combines with the Cattier family's multi-generational wine-making expertise to create one of the most genuinely instantly-recognisable luxury Champagne brands in the world. The hand-application of the pewter spade label is a deliberately labour-intensive craftsmanship choice — each bottle requires dedicated craftspeople time, contributing to the brand's ultra-luxury positioning and pricing.
Jay-Z 2014 purchase and LVMH February 2021 50% acquisition
Hip-hop legend and entrepreneur Shawn "Jay-Z" Carter purchased a 50% stake in Armand de Brignac in 2014 — making Jay-Z the first major hip-hop figure to own a luxury Champagne house. Jay-Z is one of the most successful hip-hop entrepreneurs globally, with business interests spanning music (Roc Nation), spirits (D'Ussé cognac, Armand de Brignac), entertainment, and various other premium ventures. Jay-Z had famously rejected Cristal Champagne in 2006 over comments by Louis Roederer's managing director that were widely interpreted as racially insensitive — Jay-Z subsequently championed Armand de Brignac through his music, public appearances, and Roc Nation business ventures, culminating in the 2014 ownership purchase. In February 2021, LVMH (Moët Hennessy) acquired a 50% stake in Armand de Brignac — the remaining 50% remained with Jay-Z's interests, making the brand co-owned by Jay-Z and LVMH. The 50/50 celebrity-meets-luxury-conglomerate ownership structure is genuinely distinctive in modern Champagne. The February 2021 LVMH acquisition added Armand de Brignac to LVMH's existing prestige Champagne portfolio (Dom Pérignon, Moët & Chandon, Veuve Clicquot, Krug, Ruinart, Mercier) — making LVMH the world's most comprehensive Champagne portfolio operator.
Armand de Brignac heritage timeline — 400+ years of Cattier family Champagne credentials
Armand de Brignac's heritage timeline combines 400+ years of Cattier family multi-generational vineyard and Champagne production with a relatively recent 2006 ultra-luxury brand launch and landmark 2014 Jay-Z and 2021 LVMH co-ownership. The combined timeline represents a uniquely distinctive heritage credential in modern luxury Champagne.
| Year | Landmark Moment | Significance |
|---|---|---|
| 1625 | Cattier family vineyard ownership begins in Chigny-les-Roses | Over 400 years of continuous family land ownership |
| 1763 | Cattier family begins Champagne production in Chigny-les-Roses | Over 261 years of Champagne heritage; predates Moët & Chandon (1743) by 20 years |
| 1940s | Original "Armand de Brignac" name created as a Cattier family brand | Heritage reference for the modern luxury brand revival |
| 2006 | Modern Armand de Brignac brand launched by Sovereign Brands and Cattier family | Ultra-luxury Champagne brand launch with iconic gold "Ace of Spades" bottle |
| 2014 | Jay-Z purchases 50% stake | First major hip-hop figure to own a luxury Champagne house |
| February 2021 | LVMH (Moët Hennessy) acquires 50% stake | Co-ownership with Jay-Z; joins prestigious LVMH Champagne portfolio |
| Today | Cellar Master Alexandre Cattier (13th-generation Cattier wine-maker) | Cattier family wine-making continuity at Chigny-les-Roses production facilities |
The 400-year Cattier family heritage combined with the 2006 ultra-luxury brand launch and 2014/2021 celebrity-conglomerate ownership creates genuinely the most distinctive heritage-and-modernity story in luxury Champagne. The Cattier family's multi-generational continuity (with Alexandre Cattier as 13th-generation Cellar Master) ensures wine-making craft authenticity, while the Jay-Z and LVMH ownership ensures global commercial reach and cultural relevance.
The Armand de Brignac house style — multi-vintage complexity, refined elegance
Across the range, Armand de Brignac is defined by its distinctive ultra-luxury Champagne house style — built on the Cattier family's multi-generational wine-making expertise, premium grape sourcing from Grand Cru and Premier Cru villages in the Montagne de Reims, and the brand's signature multi-vintage blending approach. The signature character combines rich complexity, elegance, and refined character with notes of brioche, peach, citrus, and toasted almond — delivering a smooth and full-bodied palate. Each cuvée reflects a balance of freshness and depth. The Armand de Brignac Ace of Spades Brut Gold (75cl) shows the brand's flagship character — rich with the old-world tradition of Champagne blending, multi-vintage assemblage drawing from the Cattier family's reserve wines, refined complexity with brioche, peach, citrus, and toasted almond character, full-bodied palate balanced by signature freshness. The Armand de Brignac Ace of Spades Rosé (75cl) shows the brand's distinct wine-like quality — Rosé crafted by adding red wine to the Champagne blend (similar to Madame Clicquot's 1818 pioneering technique at Veuve Clicquot), featuring fresh red fruit character integrated with the brand's signature multi-vintage complexity. For Champagne drinkers familiar with prestige cuvées like Dom Pérignon Vintage, Cristal, Krug Grande Cuvée, or La Grande Dame (Veuve Clicquot), Armand de Brignac offers a distinctive ultra-luxury alternative with multi-vintage blending depth, hand-finished bottle craftsmanship, and signature complexity. Compared to other ultra-luxury Champagne benchmarks at TLC: Dom Pérignon wears its 1936 prestige cuvée pioneering and Plénitude system; Armand de Brignac wears its iconic Ace of Spades bottle, Cattier family heritage, and Jay-Z + LVMH co-ownership.
The Armand de Brignac range
The seven-house Champagne portfolio at TLC — comprehensive prestige coverage
Armand de Brignac, Dom Pérignon, Veuve Clicquot, Perrier-Jouët, Moët & Chandon, Ruinart, and Telmont represent seven genuinely distinct Champagne house philosophies — each with its own house style, ownership group, prestige cuvée, and historical heritage. Together, the seven brands offer Singapore drinkers comprehensive coverage of the entire Champagne segment at The Liquid Collection — the most genuinely comprehensive Champagne retailer offering in Singapore.
| Aspect | Armand de Brignac | Dom Pérignon | Krug (LVMH) | Cristal (Roederer) |
|---|---|---|---|---|
| Brand Launch | 2006 (Cattier family heritage from 1763) | 1936 (heritage from 1668) | 1843 | 1876 |
| Owner | Jay-Z (50%) + LVMH (50%, since Feb 2021) | LVMH (Moët & Chandon) | LVMH (since 1999) | Louis Roederer (independent) |
| House Style | Multi-vintage blending; rich complexity, refined | Vintage-only; complex, brioche, autolytic | Multi-vintage blending; the most luxurious NV approach | Vintage Champagne; Tsar's prestige Champagne heritage |
| Iconic Visual | Gold "Ace of Spades" bottle with pewter spade label | Distinctive shield-shaped label | Khaki-and-gold label | Clear bottle reveals the Champagne |
| Prestige Position | Hip-hop cultural significance; celebrity-conglomerate co-ownership | The first prestige cuvée Champagne ever | The most luxurious multi-vintage Champagne | The Tsar's Champagne; prestige vintage benchmark |
| Range Pricing (75cl) | $398-610 SGD | $300+ SGD | $300+ SGD | $400+ SGD |
| Cellar Master | Alexandre Cattier (13th-gen family) | Vincent Chaperon (since 2019) | Julie Cavil (since 2020) | Jean-Baptiste Lécaillon (since 1999) |
The four-house ultra-luxury Champagne comparison demonstrates Armand de Brignac's distinctive position alongside Dom Pérignon, Krug (a future TLC expansion opportunity), and Cristal (a future TLC expansion opportunity). All four brands occupy the absolute apex of the Champagne pricing pyramid, but with meaningfully different positioning: Dom Pérignon as the original prestige cuvée; Krug as the most luxurious multi-vintage NV approach; Cristal as the Tsar's vintage Champagne heritage; Armand de Brignac as the celebrity-conglomerate co-owned hip-hop-significant ultra-luxury brand.
Celebrity-co-owned and celebrity-investor sub-cluster at TLC
Armand de Brignac joins TLC's growing celebrity-co-owned and celebrity-investor spirits sub-cluster — a genuinely distinctive sub-cluster spanning multiple categories at The Liquid Collection. The major celebrity ownership and investment positions in TLC's portfolio: Jay-Z at Armand de Brignac (50% ownership since 2014, alongside LVMH 50% since February 2021) — first major hip-hop figure to own a luxury Champagne house; Leonardo DiCaprio at Telmont (minority investor since January 2022) — first major Hollywood environmental advocate to invest in a sustainability-led Champagne; Kendall Jenner at 818 Tequila (founder/owner since 2021) — celebrity-founded sustainable tequila with biodegradable packaging.
Together, these celebrity ownership and investment positions span Champagne (Armand de Brignac, Telmont), tequila (818), and represent some of the most genuinely landmark celebrity engagements with luxury spirits globally. Jay-Z's 2014 Armand de Brignac purchase was particularly landmark — the first major hip-hop figure to own a luxury Champagne house, opening a path that has subsequently been expanded by other celebrity wine and spirits investments. The celebrity ownership creates uniquely distinctive brand storytelling — Armand de Brignac combines Cattier family multi-generational wine-making continuity with Jay-Z's hip-hop cultural significance and LVMH's luxury conglomerate scale. For Singapore drinkers seeking genuinely culturally-engaged spirits, the celebrity-co-owned/celebrity-investor sub-cluster at TLC represents the most distinctive cultural-celebrity-meets-craft-spirits experience available globally.
Armand de Brignac FAQ
What is Armand de Brignac?
Armand de Brignac is one of the most genuinely distinctive ultra-luxury Champagne brands globally — distinguished by its iconic gold "Ace of Spades" bottle with hand-applied pewter spade label, its multi-generational Cattier family wine-making heritage (Champagne production since 1763 in Chigny-les-Roses), and its uniquely landmark celebrity-and-luxury-conglomerate ownership structure. Brand launched 2006. Hip-hop legend Jay-Z purchased 50% stake in 2014. LVMH (Moët Hennessy) acquired 50% stake in February 2021 — co-owned by Jay-Z and LVMH. Cellar Master Alexandre Cattier (13th-generation Cattier wine-maker).
What does Armand de Brignac taste like?
Armand de Brignac has a distinctive ultra-luxury Champagne house style — rich complexity, elegance, refined character with notes of brioche, peach, citrus, and toasted almond. The Ace of Spades Brut Gold shows multi-vintage assemblage drawing from the Cattier family's reserve wines, refined complexity, full-bodied palate balanced by signature freshness. The Ace of Spades Rosé shows distinct wine-like quality — Rosé crafted by adding red wine, featuring fresh red fruit character integrated with the brand's signature multi-vintage complexity.
When was Armand de Brignac founded?
The Armand de Brignac brand was launched in 2006 by Sovereign Brands and the Cattier family. The Cattier family wine-making heritage spans much longer — Champagne production in Chigny-les-Roses since 1763 (over 261 years), with vineyard ownership dating to 1625 (over 400 years). The Cattier family heritage actually pre-dates Moët & Chandon (1743) by 20 years. The "Armand de Brignac" name was originally a 1940s Cattier brand, revived for the modern luxury Champagne expression.
What is the Ace of Spades bottle?
The Ace of Spades bottle is the most iconic visual signature of Armand de Brignac Champagne — distinguished by its hand-applied pewter spade label affixed to gold (Brut), pink (Rosé), platinum (Blanc de Blancs), or green (Demi-Sec) bottles. Each pewter spade label is hand-applied to every bottle by Cattier family craftspeople in Chigny-les-Roses. The "Ace of Spades" nickname has become genuinely universal — most people refer to Armand de Brignac as "Ace of Spades" rather than the formal brand name.
Who is the Cattier family?
The Cattier family is a multi-generational Champagne wine-making family based in Chigny-les-Roses (Premier Cru Montagne de Reims). The Cattier family has produced Champagne since 1763 (over 261 years), with vineyard ownership dating to 1625 (over 400 years). Cellar Master Alexandre Cattier represents the 13th generation of Cattier family wine-makers. The family operates Maison Cattier alongside Armand de Brignac production. The Cattier family continues to lead wine-making at the Chigny-les-Roses production facilities despite the modern Jay-Z and LVMH ownership structure.
Did Jay-Z buy Armand de Brignac?
Yes — hip-hop legend and entrepreneur Shawn "Jay-Z" Carter purchased a 50% stake in Armand de Brignac in 2014, making Jay-Z the first major hip-hop figure to own a luxury Champagne house. Jay-Z had famously rejected Cristal Champagne in 2006 over comments by Louis Roederer's managing director, and subsequently championed Armand de Brignac through his music and Roc Nation business ventures. In February 2021, LVMH (Moët Hennessy) acquired a 50% stake — making the brand co-owned by Jay-Z (50%) and LVMH (50%).
Does LVMH own Armand de Brignac?
LVMH (Moët Hennessy Louis Vuitton) acquired a 50% stake in Armand de Brignac in February 2021. The remaining 50% remained with Jay-Z's interests, making Armand de Brignac co-owned by Jay-Z and LVMH. The 50/50 celebrity-meets-luxury-conglomerate ownership structure is genuinely distinctive in modern Champagne. The LVMH Champagne portfolio includes Armand de Brignac, Dom Pérignon, Moët & Chandon, Veuve Clicquot, Krug, Ruinart, and Mercier.
Where is Armand de Brignac made?
Armand de Brignac is produced in Chigny-les-Roses, a Premier Cru village in the Montagne de Reims sub-region of the Champagne region of France. The Cattier family has produced Champagne in Chigny-les-Roses since 1763. The Armand de Brignac production facilities are part of the Cattier family's broader Maison Cattier operations. Every bottle is hand-finished by Cattier family craftspeople, including the application of the iconic pewter spade label. Cellar Master Alexandre Cattier (13th-generation Cattier wine-maker) leads modern production decisions.
How much does Armand de Brignac cost?
At The Liquid Collection in Singapore, the Armand de Brignac Ace of Spades Brut Gold (75cl) is priced at $398.00 SGD single bottle ($2,338.00 SGD 6-bottle case). The Armand de Brignac Ace of Spades Rosé (75cl) is priced at $610.00 SGD single bottle ($3,548.00 SGD 6-bottle case). The ultra-luxury pricing reflects the brand's positioning alongside Dom Pérignon Vintage, Cristal, Krug, La Grande Dame, and other prestige cuvée Champagnes. The Liquid Collection's pricing is competitive within Singapore's ultra-luxury Champagne retail market.
Is Armand de Brignac a good gift?
Yes — Armand de Brignac is genuinely one of the most prestigious and visually distinctive ultra-luxury Champagne gift choices available globally. The Ace of Spades Brut Gold ($398 SGD) is the universal flagship gift bottle. The Ace of Spades Rosé ($610 SGD) is the considered prestige Rosé gift. The 1625 Cattier family vineyard heritage, the 1763 Cattier family Champagne production, the iconic gold "Ace of Spades" bottle with hand-applied pewter spade label, the Jay-Z 2014 purchase, the LVMH February 2021 co-ownership, the Alexandre Cattier 13th-generation Cellar Master continuity, and the genuinely landmark celebrity-meets-luxury-conglomerate ownership all give Armand de Brignac unusually rich gift storytelling.
Do you deliver Armand de Brignac across Singapore?
Yes. Free delivery anywhere in Singapore with no minimum order. Standard lead time is 3 working days.